Short & Sweet and to the point that deserves a reminder!

The other day I was reviewed  a list I have of motivational business quotes and this is the one that struck me as being important considering all of us are building our future business in challenging times, wondering will it work?  Is the business out there?  Are we crazy???  The following quote summed up what I think are the most important points we need to remember:

"Success in business requires training and discipline and hard work.  But if you're not frightened b these things, the opportunities are just as great today as they ever were."

David Rockefeller

Anyone who has reached any level of success has had to become good at all three parts.  Learning a skill, trade or profession takes training...be it on-the-job, school or the hard knocks of life but becoming an individual who is trained at something is the first step. 

Next is discipline.  I have almost had a romantic notion about writing and how wonderful a life it would be to be an author.  But when I've read interviews with successful authors what stood out was the discipline by which they met each day.  Write write write...each day, every day.  And finally, hard work.  There are those people who think that success just happens.  Let me correct that thought...success does happen after hard work that is consistent, focused and disciplined.

If you can integrate these three ideas into your goal of building a business the odds are with you that you will be successful...why?  Because most people give up too easily; too quickly and find success much to "hard" to achieve.  You know differently so go for it!

Does work bring you want you want?

I think some of us get lost in the pressures of life and forget that this is our life and we need to be in charge of how it goes.  Some of you may have seen the article about a couple that decided to downsize and simplify their life -  But will it make you happy?   This article is not just about a couple making significant lifestyle changes but about an economy and culture that supports the need for more.  Working more, having more, buying more, doing more...more and more and faster and faster.  Don't get the idea that I think those who work hard and reap success are wrong.  Far from it - I think it's great that there are people like that.  Our economy needs them and so does the culture but that lifestyle is not for everyone...and that is my point.

Recently I was thinking about my situation and how challenging this 'building a business' is for me and I thought back to when I was in my late teens and early 20's.  Back then and even through my 30's & 40's I thought I was going to be "something".  Of course I had no idea what that "something" was but I had convinced myself that it was going to be big.  Yet, as the years passed and life presented various challenges both good ones and not so good ones, I did my best to make it through.  When I examined my patterns what emerged was my strong need for independence and choice.  Even though I worked as an employee most of my working career, I gravitated towards small companies or positions that would allow freedom & flexibility.  I worked hard, became a valuable employee and the benefit I gained and most valued was freedom/flexibility.   To do what?  To spend time riding my horse...to have breakfast on a weekday morning so I could sit and read.  To be able to enjoy a day when everyone else was working seemed to give me a a sense of satisfaction that I could do what I needed to preserve who I was.

Now that my path has changed it's course once again the same needs...freedom and choice...remain most important to me, but I have come to realize that I am not going to be "something" - instead I am just a regular person who is living the life I have built over time.  I am one of the those people who is being "something" by living life and enjoying it in a way that makes the most sense to me.  Getting to this realization has given me such a sense of peace and comfort.  I am happy with where I am and my desire to build a business.  My success comes with my ability to connect with and help others manage their finances while, at the same time, giving me time to enjoy my life.  Without even knowing it, I've finally become that "something" I always wanted to be...it's just that I didn't know what it would look like until now.

Tracking your Progress

How do you keep yourself motivated?  How do you link your marketing efforts to results? 

Without thinking we are always working to build our business.  When you are relaxing or cycling, taking a walk or even watching your favorite TV program...your mind is probably drifting to thoughts on how to get more business and create more success.  I don't know about any of you but I am always thinking about how to build my business.  Sometimes I wish I could shut my brain off and stop the process but right now it is so important to me to make ends meet that I am almost obsessed with the idea.

One thing I have done from the very beginning is to keep a journal of everything I do.  If I send out marketing letters I write down how many and to whom they went.  If I put an ad on Craigslist I write it down.  If I call someone and have a conversation about business...I write it down.  If I am actually working for a client I write it down.  Writing it down is important for me.

Why???  Because I review constantly what I've done and where I need to follow-up.  As I've said before and stressed over and over following up is key to getting to where you want to go.  If you have no record of all the effort you've made to get clients, there will be days when you feel like you're going nowhere...spinning your wheels and it "just ain't so!" 

So to stay motivated and feeling good about moving forward find a way that works for you.  Track your progress so you can evaluate results.  What did you do that got you a client?  What did you do that provided nothing towards your effort?  Did the cold calling prove to be a good investment of time?  Did you follow up with these people?  Continue to search your book and you'll find the questions that are specific to your efforts and they will show you that you're working hard to build your business...and that will get you up and working each and every day!

How are you & your business doing?

Just read a good article that had 15 warning signs that your company is in trouble.  15 Warning Signs your business is in trouble.  When I read it I thought about people and small businesses that I have worked with and could check off at least 5 or 6 of the reasons for many of them and more for others. 

Being on top of your business and what it stands for is important.  Staying in touch with your customers is even more important as they are your best source of feedback for improvements and change in how you do business.  You don't need to hire a marketing firm to do a "focus group" ... you just need to be open and ready to hear about how you are doing.  I've worked for people who were not interested in asking their customers how they were doing.  Instead they pushed ahead on their own agenda without noticing the changes going on around them.  

Check them out and see how many you answer yes to and how you're going to turn things around...it's never too late!

How do you think about money?

Sometimes I like to discuss the role money has played in a client's life.  When they were growing up how did they view it, experience it?  How did their parents manage it?  Was there secrecy around it?  A sense of never having enough?  Did your parents ever have problems related to money?

The reason these types of discussions are valuable is because the answers are filled with reasons as to why you may be challenged with managing money or paying bills or never feeling like you have enough or feeling like you're entitled to spend as much as you want.

Relating back to your business or self-employment, if you are not sure of yourself and feel like managing money is overwhelming, it will be a challenge to take charge of both your business finances and personal finances.  Some spending habits may begin to creep in as you make money in your business but don't really know where all the money is going.

Business and money go together and learning how to do simple things that help you account for your income and manage your spending will lead you to feeling better about the process and increase your confidence in the fact that you can manage your money.