How do you keep yourself motivated? How do you link your marketing efforts to results?
Without thinking we are always working to build our business. When you are relaxing or cycling, taking a walk or even watching your favorite TV program...your mind is probably drifting to thoughts on how to get more business and create more success. I don't know about any of you but I am always thinking about how to build my business. Sometimes I wish I could shut my brain off and stop the process but right now it is so important to me to make ends meet that I am almost obsessed with the idea.
One thing I have done from the very beginning is to keep a journal of everything I do. If I send out marketing letters I write down how many and to whom they went. If I put an ad on Craigslist I write it down. If I call someone and have a conversation about business...I write it down. If I am actually working for a client I write it down. Writing it down is important for me.
Why??? Because I review constantly what I've done and where I need to follow-up. As I've said before and stressed over and over following up is key to getting to where you want to go. If you have no record of all the effort you've made to get clients, there will be days when you feel like you're going nowhere...spinning your wheels and it "just ain't so!"
So to stay motivated and feeling good about moving forward find a way that works for you. Track your progress so you can evaluate results. What did you do that got you a client? What did you do that provided nothing towards your effort? Did the cold calling prove to be a good investment of time? Did you follow up with these people? Continue to search your book and you'll find the questions that are specific to your efforts and they will show you that you're working hard to build your business...and that will get you up and working each and every day!